Samsung: Consistently the global market share leader. Renowned for its wide range of devices (from budget Galaxy A series to flagship Galaxy S/Ultra/Flip/Fold series), innovation (foldables, displays, cameras), and strong presence in virtually every market.
Apple: Dominates the premium segment and generates the highest revenue and profits. Known for the iPhone, its tightly integrated ecosystem (iOS, Mac, iPad, Watch, Services), powerful processors (A-series chips), brand loyalty, and long software support.
Xiaomi: A major force globally, particularly strong in Asia, Europe, and Latin America. Offers aggressive pricing across a vast portfolio (Redmi for budget/mid-range, Poco for performance/value, Mi for upper mid-range, Xiaomi flagships). Known for good value-for-money and fast charging tech.
OPPO: Part of the BBK Electronics conglomerate. Strong in China, Asia, Europe, and Oceania. Focuses on design, camera technology (often partnering with Hasselblad), fast charging (VOOC), and reliable mid-range to flagship devices (Reno series, Find X flagships).
vivo: Also part of BBK Electronics, alongside OPPO and Realme. Significant presence in China, India, and Southeast Asia. Emphasizes camera innovation (especially selfies, often partnering with Zeiss), sleek design, and fast charging. Popular mid-range Y series and flagship X series.
Transsion Group Brands (Tecno, Infinix, itel): Collectively, this group has seen explosive growth, especially in Africa, South Asia, and other emerging markets. They dominate market share in Africa. Focuses on highly affordable, feature-packed phones tailored to local needs (like multi-day batteries, dual SIMs, localized features).
Honor: Formerly a sub-brand of Huawei, now independent. Rapidly regaining global presence, strong in China and expanding in Europe/Asia. Offers competitive devices across segments (X series for value, Number series for mid-range, Magic series for flagships), often featuring cutting-edge tech like silicon-carbon batteries and eye-comfort displays.
realme: Originally a sub-brand of OPPO (BBK), now operates independently. Known as the "Performance & Style" brand, targeting young users globally. Focuses on offering powerful specs (especially processors), trendy designs, and aggressive pricing in the budget to mid-range segments.