🏭 Enterprise & Industrial Leaders
- Microsoft (USA)
- Product: HoloLens 2
- Strengths: Industry gold standard for enterprise AR. Features SLAM tracking, hand/eye tracking, rugged design, and runs Windows MR.
- Use Cases: Remote assistance (Microsoft Teams), manufacturing, healthcare, military.
- Price: ~$3,500-$5,000.
- Magic Leap (USA)
- Product: Magic Leap 2
- Strengths: High-fidelity dynamic dimming (outdoor use), enterprise-grade security, 70° FOV. Focuses on healthcare, defense, and design.
- Key Partners: NVIDIA, Google, Siemens Healthineers.
- Price: ~$3,300-$5,000.
- Vuzix (USA)
- Products: M4000, Shield, Ultralite
- Strengths: Lightweight, affordable enterprise options, waveguide displays, strong in logistics/field service.
- Price: $500-$2,000.
- RealWear (USA)
- Product: Navigator series (e.g., RealWear HMT-2)
- Strengths: Voice-controlled, helmet-mounted, ruggedized for industrial sites (oil/gas, construction).
- Use Cases: Hands-free workflow support, remote expert guidance.
📱 Consumer & Prosumer Innovators
- Meta (USA)
- Product: Ray-Ban Meta Smart Glasses (camera/audio focus), Project Nazare (future AR glasses).
- Strengths: Seamless social sharing, AI integration (Meta AI), iconic Ray-Ban design.
- Limitations: Limited AR visuals (displayless for now).
- XREAL (China, formerly Nreal)
- Products: Air 2 Ultra, Beam Pro
- Strengths: Lightest consumer-grade AR glasses (79g), 120Hz OLED displays, spatial computing via USB-C.
- Compatibility: Works with Android, iOS, Steam Deck, laptops.
- Price: $399-$699.
- Rokid (China)
- Products: Max Pro, AR Studio
- Strengths: High brightness (600 nits), 6DoF tracking, open SDK for developers.
- Focus: Entertainment, productivity, and industrial prototyping.
🚀 Emerging Tech & Ecosystem Players
- Apple (USA)
- Product: Vision Pro (spatial computer, not glasses) → rumored AR glasses by 2027.
- Potential: Expected to redefine consumer AR with Apple ecosystem integration.
- Snap (USA)
- Product: Spectacles (developer-focused AR creation).
- Strengths: Creator tools for Lens Studio, social AR experiences.
- TCL RayNeo (China)
- Product: RayNeo X2 Lite (full-color microLED displays).
- Innovation: First binocular AI+AR glasses with Qualcomm AR1 Gen 1 chip.
